Web Designer & Digital Strategist

Valessa Smith

Transforming service-based businesses with strategic web design that converts visitors into clients. Specializing in real estate and professional services.

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About Me

Building Digital Experiences That Drive Results

I'm Valessa Smith, owner of IVSmithMarketing, and I specialize in creating high-converting websites for real estate professionals and service-based businesses. With a focus on clean design and user experience, I help my clients establish a powerful online presence that attracts and converts their ideal customers.

My approach combines strategic thinking with beautiful design to create websites that not only look professional but also serve as powerful lead generation tools for your business.

Core Competencies

Modern Web Design
Responsive Development
Lead Generation
Conversion Optimization
UX/UI Design
HTML/CSS/JavaScript

Portfolio

Recent Projects & Case Studies

Elite Properties Group

Real Estate Website

A sophisticated website redesign for a luxury real estate team that increased lead inquiries by 185% within the first three months.

The Challenge

Elite Properties Group had an outdated website that didn't reflect their luxury brand or capture leads effectively. Mobile users were experiencing high bounce rates, and the contact forms were buried in navigation.

The Solution

  • Complete website redesign with a focus on luxury aesthetics
  • Implemented an intuitive property search with advanced filtering
  • Strategic placement of lead capture forms throughout the user journey
  • Mobile-first responsive design for seamless browsing
  • Integrated IDX property listings with custom styling

The Results

185% Increase in Leads
68% Lower Bounce Rate
3.2x Longer Session Time

Sarah Chen Real Estate

Personal Branding Website

A personal branding website for a solo real estate agent that positioned her as the go-to expert for first-time homebuyers.

The Challenge

Sarah was a talented agent specializing in first-time homebuyers but struggled to differentiate herself in a crowded market. She needed a website that showcased her expertise and built trust with nervous first-time buyers.

The Solution

  • Created a warm, approachable design that reduces buyer anxiety
  • Developed educational content hub with first-time buyer guides
  • Implemented video testimonials from happy homeowners
  • Added a "Buyer's Roadmap" interactive tool
  • Simple, clear contact forms with immediate auto-responses

The Results

240% More Consultations
92% Client Satisfaction
4.8/5 Average Rating

Thompson & Associates Legal

Law Firm Website

Professional website for a family law firm that established credibility and streamlined the client intake process.

The Challenge

Thompson & Associates needed to project authority and compassion while making it easy for stressed families to reach out for help. Their old site looked generic and didn't capture the firm's unique approach to family law.

The Solution

  • Professional yet approachable design balancing authority with empathy
  • Clear service pages for divorce, custody, and adoption cases
  • Attorney profiles highlighting experience and personal approach
  • Secure client portal for document sharing
  • 24/7 contact form with automated acknowledgment

The Results

156% More Inquiries
45% Faster Intake
89% Client Retention

Bright Smile Dental Studio

Dental Practice Website

Modern website for a cosmetic dental practice that showcases transformations and simplifies appointment booking.

The Challenge

Bright Smile Dental wanted to attract more cosmetic dentistry clients but their website looked clinical and intimidating. They also lost potential patients due to a complicated appointment booking process.

The Solution

  • Fresh, modern design with bright, inviting imagery
  • Before/after gallery showcasing smile transformations
  • Integrated online booking system with real-time availability
  • Service pages explaining procedures in patient-friendly language
  • Virtual consultation request form

The Results

312% Online Bookings
78% More New Patients
95% Booking Completion

Milestone Financial Planning

Financial Services Website

Trust-building website for a financial advisory firm targeting pre-retirees and young professionals.

The Challenge

Milestone Financial needed to build trust with two very different demographics while explaining complex financial concepts. Their previous site was text-heavy and didn't convert visitors into consultation requests.

The Solution

  • Clean, professional design that conveys stability and expertise
  • Separate landing pages for retirement planning and wealth building
  • Interactive financial calculators for retirement and savings goals
  • Educational blog with actionable financial tips
  • Easy consultation scheduling with personalized questionnaire

The Results

220% Consultation Requests
5.4x Engagement Rate
$2.1M New AUM in 6 months

Premier HVAC Solutions

Home Services Website

Lead-generating website for an HVAC company that emphasized emergency services and seasonal maintenance.

The Challenge

Premier HVAC was losing emergency service calls to competitors with better online presence. They needed a website that could capture urgent requests 24/7 and promote their maintenance plans during off-peak seasons.

The Solution

  • Prominent emergency contact buttons throughout the site
  • Click-to-call functionality for mobile users
  • Seasonal maintenance plan signup with special offers
  • Service area map showing coverage zones
  • Customer reviews and rating integration

The Results

167% Emergency Calls
342 Maintenance Signups
4.9/5 Customer Rating

Client Testimonials

What My Clients Say

"Valessa completely transformed our online presence. Our new website not only looks stunning but has become our #1 source of new leads. We've seen a 185% increase in inquiries since launch. She truly understands what real estate professionals need!"

Michael Torres

Elite Properties Group

"Working with Valessa was an absolute pleasure. She took the time to understand my niche as a first-time buyer specialist and created a website that speaks directly to my ideal clients. My consultation requests have more than doubled!"

Sarah Chen

Real Estate Agent

"Valessa created a website that perfectly balances professionalism with approachability—exactly what we needed as a family law firm. The client intake process is now seamless, and we're getting more qualified leads than ever before."

Jennifer Thompson

Thompson & Associates Legal

"Our new website has been a game-changer for our practice. The online booking system alone has saved us countless hours, and the modern design has helped attract the cosmetic dentistry clients we wanted. Thank you, Valessa!"

Dr. Amanda Rodriguez

Bright Smile Dental Studio

"Valessa's expertise in creating trust-building websites is unmatched. She helped us attract both pre-retirees and young professionals with targeted messaging. We've brought in over $2 million in new assets under management in just six months!"

David Park

Milestone Financial Planning

"The website Valessa built for us has become our best employee. Emergency calls have increased significantly, and the maintenance plan signups have smoothed out our seasonal revenue. Highly recommend her services!"

Robert Martinez

Premier HVAC Solutions

Let's Work Together

Ready to elevate your online presence?

Get in Touch

I'd love to hear about your project and discuss how I can help you achieve your business goals through strategic web design.

Response Time

Within 24 hours

Services

Web Design, Lead Generation, UX/UI

Why Work With Me?

  • Specialization in service-based businesses
  • Focus on lead generation & conversions
  • Clean, modern design aesthetic
  • Mobile-first responsive approach
  • Proven track record of results

* I'll respond within 24 hours to discuss your project

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Valerie

Valerie

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